Fujian Huiyuan International Exhibition Co., Ltd. has been actively implementing the national strategy, meticulously building an international exchange platform for Chinese brands and enterprises, creating Chinese brand business cards, promoting Chinese quality, Chinese self-owned brands, and leading Chinese manufacturing to "go global".

In 2022, Fujian Huiyuan Culture Development Group Co., Ltd. was established. Fujian Huiyuan Culture Development Group Co., Ltd. is a subsidiary of Fujian Huiyuan Exhibition Co., Ltd. and is a leading International exhibition enterprise in China. It has been rated as one of the top five in the country in terms of exhibition organization scale by the China Council for the Promotion of International Trade for five consecutive years. Huiyuan Group has over 500 employees, among whom more than 180 are engaged in exhibition organization and planning. The group takes international exhibition organization and planning as its core, and brand operation, new media online marketing, exhibition hall creative industrial park operation and other businesses as its external core, providing customers with comprehensive enterprise marketing services.